We are always asked how often a business should upload a blog on their website. If you are wondering ‘how often should I blog?’ Then this is a must read blog post for you.

Let’s start by looking at how often we blog. Here at Creative Content Company we upload a new blog post every other day at 9.30am. I think it is important to add at this time that we do not upload a new blog post at this time, but instead it goes live at this time. We use wordpress and schedule our posts for the coming days and weeks. This means we will spend one day writing blogs for the business, instead of one every other day.

But that doesn’t help in answering your question of ‘how often should I blog?’ does it?

In simple terms, Google robots take photos of your website. With the information they gain from your website they choose where to put you on the search engine. The more ‘good things’ you have, the higher up search engines you will be.

One great way to climb the ladder up the search engine rankings is with regular updates. One great update to your website that will help improve your SEO is a blog post. By updating your website with a great content, you will show Google good quality content that is useful to your target audience.

The more often you update your website, the more frequently the Google robots will return to your website and, as long as you are doing ‘good stuff’ the higher up the search engine your website and business will go.

So, in answer to your question ‘how often should I blog?’ – as often as you can.

For example, BBC website is visited by the Google robots more than once every 3 seconds. That’s because the website is being constantly updated with fresh content. This means BBC will always feature towards the top of search engines for breaking news and trends.

We would recommend that you update your website a minimum of once a month with a fresh blog post. Ideally you should be updating your website with a new blog post at least once or twice a week if possible.

However the most important things to note are that you need to stick to what you choose. Don’t choose once a day and do it for 4 days, then drop down to once a month, then twice a year. You need to be consistent and you need to stick at it. The SEO results will not be immediate.

If you need our help to create fresh blog posts and SEO content, please contact our copy writers in Peterborough now.