LinkedIn is another social media platform; it’s one of the oldest and can work really well for businesses looking to sell to businesses. But wait, I said ‘can work’, correct – if it’s done correctly LinkedIn CAN work really well and in this article we tell you how NOT to use LinkedIn in the hope you will be able to see how you really can make LinkedIn work for you, by doing it right.

As you can see in the image above, this is how you don’t use LinkedIn, there is no image of the person or details about them, therefore there is nobody to connect to and engage with. If a random person walked up to you at a bar and asked to be your friend, they gave you no name, no details about them and had a paper bag over their head would you be their friend?