Are you writing the SEO content for your website? You may be wondering how many words are needed on your home page? While there is no right or wrong answer, it really depends on who you are. For example, look at Google. They have minimal words on their home page, but you know what they do.
The number of words you need on your home page It is dependent on your brand recognition. People go to Google because they know what it is and what it does. The fact you are reading this blog post tells us it’s unlikely you have the same brand recognition as Google. For your business, you need more copy. This can be used to explain who you are and what you do. The content will also explain to visitors why they should become customers of your business.
You home page is where your business name features as the main keyword. If people have seen you on social media or seen your brand at networking, they will search for your business name. These are the people that will come to your home page. The other pages on your website are for the keywords of the services of products that you offer.
It’s a good idea to do your research on how many words you need on your home page. Look at other businesses like yours on Google search engines. How many words do they have on their home page? Generally speaking, most home pages will have between 200 and 900 words. As a general rule of thumb our SEO content writers opt for 300-600 words. This is because it gives you enough words to introduce your business, while giving the reader all the basics they need to know too. It’s also not too many words so the reader gets bored or overwhelmed by the length of the content on the page.
Of course, there are no hard and fast rules. It depends on your business and what you have to say. There is no point in talking for sake of talking. However, if you do have a lot to say could this be broken into separate pages across your website?
Need help writing the right words you need on your home page? Call our SEO website content writers now.