As a social media management company in Peterborough, we often talk to business owners about things they should share on Facebook. We talk about different content, images, words and ideas of Facebook posts. However, in this blog post we would like to share with you how long a Facebook post should be.

You can post lengthy posts on social media pages like Facebook. However, by using more words than necessary you can actually deter your audience. Instead of reading your post they may skim by.

Interestingly, Buffer has reported that the optimal length for a post on Facebook is 40 characters. So, if you are looking to create a post that is engaging and will generate interest, then you know how long your Facebook post should be, around 40 characters.

In this modern day we are all surrounded by distractions wherever we turn. This is why shorter social media posts will work much better for your business. They will grab the attention of your audience. These posts will also help you provoke a response from your audience before they have the chance to get bored or distracted by something else.

However, it isn’t just the length of the social media post that you need to consider. You need to think about the images that you put with your social media posts too. They say that pictures speak a thousand words. If your Facebook post should be 40 characters long, then your images can offer the extra words for you.

While it is a good idea to have links back to your website in some social media posts, this isn’t needed in all of them. This is because not all of your Facebook posts will be selling things. If people do want to see more or learn more about you, they can just click on your profile.

How long should a Facebook post be? Around 40 characters. Need help creating social media posts? Speak to our social media specialists now to see how we can help you.