SEO, also known as Search Engine Optimisation, is the cornerstone of visibility for your business online. It helps businesses attract a steady stream of organic traffic. With the right content and strategy, it helps businesses retain that traffic too. Good SEO will help your business get seen, but only if you keep on top of the latest trends and techniques. This is where our SEO copywriters can help. We keep on top of all the latest strategies to help keep our clients at the top of their game for SEO.
So why is good SEO so important when it comes to helping get your business seen?
Research by Backlinko shows that less than 1% of search engine users go to the second page of Google. Good SEO can help ensure that your business is on the first page of Google, so you get those views.
It’s not always best to focus on shorter terms and keywords either. Research by Semrush found that long-tail keywords make up a vast majority of all searches on Google. So, instead of focusing on ‘mugs’ as your keyword, think about terms like pink mugs, inspirational mugs, flowered mugs and more. Those longer-tail keywords will get you the extra traffic you want.
You may be tempted to try paid ads as you’ve heard that’s where the big clicks come from. However, research by BrightEdge found that organic web listings actually get 73% of clicks. Backlinks through your content can really help boost your SEO too, in a way that paid ads can’t. uSERP found that around 67.5% of SEO experts believe that backlinks to your website will positively impact on your search engine rankings.
While we would never guarantee that you will rank in the top position on Google, this is obviously what we are working towards. This is because you get a lot more traffic the higher on Google you are. Research by First Page Sage found that the top position on page one of Google translates to a 39.8% organic click-through rate.
BrightLocal found that 87% of consumers research local businesses with Google Search. In addition, ReviewTracker found that users submit 57% of local search queries with a mobile device or tablet. When it comes to your targeted keywords, don’t forget to think locally. For example, hair dresser in Basingstoke, hair salon in Oakley, hairdressing in Kempshott.
Think about your business and the local areas you want to gain new customers from. Use these locations as your keywords in website content and blog posts. Blog posts with target keywords or similar terms in their URL will have a higher click-through rate than those without. The research by Backlinko found this was a 45% higher click-through rate. Use those locations and services as titles as this will be in your URL. In turn, this will boost your SEO ranking.
If you want to know how good SEO will help your business get seen, or how our online marketing services can help – call our team now.
