The bigger your website gets, the more important it is to have a good internal linking structure. However, the bigger your website, the easier it is to internally link your pages. A good internal linking structure is great for SEO. It helps create a better customer journey too.
But what is internal lining?
Internal linking is linking from one page on your website to another. The easiest example of this is linking a blog post. If a blog post talks about a service, link it to that service page. If the reader wants to know more about that service, they just click the link. This takes them straight to where they need to be. In turn, increases your chance of converting them into a paying customer too.
By ensuring that Google and visitors to your website can clearly navigate your website will really help your business. It will increase the understanding of which pages are more important than others for search engines like Google. In turn, will play a big part in how your website ranks in Google and other search engines for your chosen keywords.
The biggest benefit of internal links is that they allow you create a clear pathway for users to find the information they need on your website. While doing this, the internal links also spread authority throughout the pages on your website that are hidden withing your site.
If you need help linking your pages internally or want support in creating an internal linking structure for your website, call us now. We can complete an SEO Review on your website. This will make recommendations of where you can use internal links.
We will also recommend or offer to create SEO website content that can easily be linked to pages within your website. This will help start the internal linking structure for your website.
Internal linking is great for visitors to your website and SEO. If you’re not sure about a internal linking structure for your website, call us now.