Business owners often ask us how frequently they should send email newsletters. It really is dependent on your business and your audience. There is no ‘one size fits all’. Instead, every business needs to learn what their audience wants. In this blog post we put together some examples of how frequently you should send email newsletters and why.
So, let’s start with our own business as an example. Here at Creative Content Company, we send our email newsletters every month. This is a standard email newsletter every month. It includes a summary of what we have been doing. Subscribers get a special offer, ideas for social media posts the next month and links to interesting blogs.
However, we work with a carpet company. People don’t buy carpets every month. So, we send a quarterly email newsletter. This way the business stays in front of their existing customers. It’s a seasonal newsletter. Within it there are links to seasonal blog posts. This includes things like why you want floor rugs in winter, how to clean laminate floor in summer and so on. You need to make the content relevant and useful for your target audience.
There are also other businesses that may need to send a weekly newsletter. This could be skincare regimes, recipes or similar. Weekly or daily newsletters tend to work better for subscription services that are paid for. If you are sending email newsletters on a daily or weekly basis but your audience don’t want that, they could unsubscribe, and you could leave them for good.
How frequently should you send your email newsletters? How long is a piece of string? Take your time to think about how often your audience want to hear from you. Also think about what you can share with them. You need to share content that is interesting and valuable. Subscribers need a reason to subscribe. They also need a reason to stay as a subscriber.
Need help sending email newsletters or understanding how frequently they should be sent? Call our email newsletter content writers to see how we can help you.
