The Digital School of Marketing recently completed some research. They looked at how using social media benefits companies in the UK. The survey asked business owners the following question: “How does your company benefit from using social media?”. This is what they found.
- 79.4% of companies stated that they had increased their brand awareness through the use of social media for the business.
- 66.7% of companies felt social media gave them better communication with their customers.
- 63.7% of companies said that could communicate with and market to their target audience easier with the help of social media.
- 62.7% of companies felt that they gained a better ability to showcase the knowledge and experience of the company.
- 57.8% of companies were able to gain more business contacts through an active presence on social media platforms.
- 42.2% of companies felt that they were able to gain better market research through social media.
- 31.4% of companies reported an increase in sales, through using social media.
- 31.4% of companies noted a reduction in their communication costs by communicating with their audience through social media.
- 28.4% of companies felt they were able to offer a better level of customer service, by being present on social media.
- 28.4% of companies reported that they gained better feedback from their customers.
- 24.5% of companies noticed an increase in customer satisfaction, through using social media within the company.
These are just some of the many ways that companies benefit from social media. Are any of these points areas that you want your business to grow and expand? If so, then you seriously need to think about getting your business on social media. It doesn’t matter if you are a big or small company. These benefits are available to companies of all shapes and sizes.
We can help you set up a social media presence for your business and teach you how to post on it through our social media training courses. Alternatively, we can set up and manage your online presence on social media or take over the management of an existing social media presence.
Here at Creative Content Company our goal is to help business achieve more online and that’s exactly what we want to do with your business.