We have all heard of the 12 days of Christmas with milking maids, leaping lords and a turtledove. But what does that have to do with marketing your business this Christmas? How could you use the 12 days of Christmas in your business marketing? That’s what we look at in this blog post.
The key to using the 12 days of Christmas in your business marketing, is the numbers. You need 12 of something, 11 of something and so on. So how could this work?
How about giving 1 person something special on the 1st day, 2 people on the 2nd day and so on. This could be a free gift, free postage, a special discount or similar. Maybe have 1% off an item on the 1st day of Christmas, 2% off a different item on the 2nd day of Christmas and so on.
Maybe have set products at different prices such as £1 on the 1st day, £2 on the 2nd day and so on. Think about what items could be available at this price. Of course, all these ideas could be blended into one to make it work better for your business and customers.
One of the great things about business marketing at Christmas is that it doesn’t need to be expensive. It just needs to be fun and engaging. If your audience know you are changing the offer every day, they will keep coming back to see what is coming. This keeps your audience active and engaging.
We wouldn’t recommend these 12 days of Christmas marketing for your business are sent in email newsletters. Your audience won’t enjoy an email everyday if they are used to monthly emails from you. It’s not a good idea to share them in advance in one email newsletter either as people may hold out for a deal. However, if they see them daily, they might go for more offers.
Why not use social media and schedule the special offers for a set time each day? This way your audience know what to expect and when. Another option is to create TikTok video content in advance. This can then be a video that is shared each day of the 12 days of Christmas. It will help boost your brand awareness to a wider audience and you might pick up extra sales too.
