How Can I Improve The Local SEO For My Business?

If you are looking to become better known in your local area, then you need to consider improving your local SEO. SEO is Search Engine Optimisation. The better your SEO, the more likely you are to be found on search engines like Google. So, the better you are with your local SEO, the more likely you are to be found in the local area. This is ideal if you are a local business looking for local clients. This is especially the case for businesses like a hairdressers, plumbers or café for example.

So, how can you improve your local SEO for your business?

Firstly, make sure you have a Google My Business Page. This is the page that comes up on Google when you search. It is often under the 3 local pages with the map. This means, for example, if someone was looking for a plumber in Peterborough, your website would be featured there.

Using social media and tagging the places that you are in is another great way to boost the local SEO for your business. Maybe you are visiting a local business? In which case, tag it! Out installing a boiler in a nearby village? Share a photo of the village sign or street sign. Keep showing where you are on social media. This will help to boost your local SEO in the background too.

Social media profiles, especially Facebook and TikTok are starting to feature really well on search engines too. When your local SEO marketing is done right you could see your business ranking on the first page of Google multiple times. It could be under the maps, your website, your Facebook profile and your TikTok account too. What a great impression that would make of your local business to your target audience.

Blogs are a great way to improve local SEO for your business too. Using the names of local areas in your blogs posts will really help. For example, as a plumber you could create blog post titled How to Fix A Leaking Tap in Gunthorpe. You could have; What to do when your boiler makes strange sounds in Hampton. How about, the benefits of having an emergency plumber on speed dial in Yaxley? Or maybe why you need an annual boiler service in Paston. These are just some examples. Basically, think of the services you offer. Think about the ‘pain you fix’. Include it with a local area, then use that as a blog post.

Need help to improve the local SEO for your business? Call our SEO specialists now. We will be happy to review your website. We will recommend the best SEO practices to help your business achieve more online, locally.