Have you been wondering how a large business can replicate the digital success of a small business? It’s definitely food for thought! Research shows that only 16% of businesses maintain their performance gains after digital transformation. However, smaller businesses of less than 100 employees are 2.7 times more likely to achieve digital transformation success.
In this blog post we look at how a large business can replicate the digital transformation success of a small business. By understanding what digital transformation success can look like, you will be able to better manage digital success for your small or large business.
The key to digital success of smaller businesses online is keeping it personal. An audience engages with a person, not a logo. You need to give your brand a voice and tone that your audience can relate to and engage with. However, you need to give them something to engage with.
Small businesses use their online presence to build a relationship with their audience. Large companies tend to fall into the trap of selling at people. This isn’t going to work. People avoid the ads on TV because they don’t want to be sold at. It’s the same for adverts on social media. Use your digital presence to engage with your audience and build relationships. Whether you are a small or larger business, having a real personality to your brand and presence will be successful.
If you are a large or small business looking to achieve digital success, we are here to help. The online marketing team here at Creative Content Company in Peterborough can help you achieve digital success for your business. We can manage your online presence for you, or brainstorm with you and your team.
A large business can replicate the digital successes of a small business, but it’s easier if you put the actions in place when you are a smaller business.
