SEO and social media are both great ways of boosting traffic to your website. The more traffic you have to your website, the more chance you have of converting people into paying customers and loyal clients. In this blog post we look at how businesses can use local events to boost traffic.

These ideas of how businesses can use local events to boost traffic will work for a lot of different businesses and industries. Feel free to use our ideas, or use them as inspiration for your own ideas.

  • Think about the people attending the event. If you have a hotel or serviced accommodation, could people stay with you during this event? Do you own a nearby restaurant? You could offer people a special deal if they are attending the event and book a table with you. As a hairdresser or beautician, you could remind people of the services you offer and when people attending the event can use them. Like festival hair before going to a local hairdressers for example.
  • Use the local event to promote how awesome your local area is. This works really well for community events, free events for children and similar. You can then talk about how your business helps the local community and where you go the extra mile.
  • Do you have an annual Pride event, Black Lives Matter or similar event? Use this to promote the cause and why you believe in this cause. How do you support these causes and why do you encourage others to do the same. Only do this if it is something that you truly believe in. If it’s not something you believe in then it can look like you’re jumping on a band wagon. In turn, this could be detrimental to your business and brand.

These are just three ways that businesses can use local events to boost traffic to their website. Remember, these can be posts on social media. They could also be blog posts that are then shared on social media. Don’t forget to mention the event, link to the event and use any of the hashtags for the event too.