Do you run your own business within the beauty industry and wondering how you can use AI in your marketing? That’s what our SME online marketing experts here at Creative Content Company look at in this blog post. As we have said in blog posts before, AI can be a great marketing tool. However, you need to be careful with it.
The key to small beauty business marketing success is to be ‘real’. This is especially the case for industries like the beauty industry. People want to know who will be doing their treatments as this is a personal service. This means that you should use your marketing to engage with and build relationships with your target customers and existing clients.
You can use AI in your beauty business, but you need to go carefully with it. AI can take away everything that is personal about your business when it comes to marketing. Instead of using it for website content and blog posts, use it for ideas. This will help get those creative juices flowing, while ensuring the content is still yours.
Sometimes it can be hard to know what to talk about in social media posts or videos. Why not use AI to get the ideas? It doesn’t matter if your competing beauty businesses are getting the same results when they use AI because it will be used in different ways. However, if you just copy and paste from AI then you’ll have the same results as all the other beauty businesses. This means you don’t stand out and you miss out on the opportunity to build relationships and trust. Instead, you come across like a robot.
Here at Creative Content Company, we work small beauty businesses on their marketing. While we create all the written content ourselves, there are some areas we will use AI for. Currently, the main area is for TikTok video content. We will ask AI for TikTok video ideas for a business offering (insert name) beauty treatment. This then gives us a list of topics we send to our clients. Our beauty business clients can then pick and choose the topics that work best for them. The list of ideas also encourages them to come up with more ideas for their own unique business too.
Need help knowing how you can use AI for your beauty business marketing? Call our team now. We will be happy to help in any way that we can.
