One of the most common mistakes we see on small and medium businesses is that the call to actions are forgotten. This means that business owners are doing all the hard work and marketing to get people to go to their website. Then, they’re losing them by a lack of call to action. Have you remembered your call to actions?
What’s a call to action?
A lots of times business owners are missing the call to action on their website is because they don’t know what they are. A call to action is the part of the website that tells the visitor what to do next. This could be asking them to contact you for more details. Or it could be to order here . Maybe reading another page where they can find out more. Every page on your website should have a call to action. This leads the user to where you want them to go.
A call to action on your website will help increase the chances of visitors understanding what you do and where they can buy it. In turn, this will reduce the risk of the visitors bouncing back to Google. Which could end in them purchasing from a competitor.
Instead, the user will stay on your website. They will learn more about what you do. Then, hopefully they will convert to a full paying customer of your business.
Having visitors bounce off your website to a competitor’s website doesn’t just affect your business, as you potentially lose a client. It also affects your SEO. Google and other search engines want to make sure they are directing their visitors to good quality websites. Websites that give visitors what they want. If you have a high bounce rate Google will see this as your website not giving visitors what they want.
Check your bounce rate on Google Analytics. If you have a high bounce rate it may be time to revaluate your content, your keywords and your call to action. A high bounce rate could mean you are attracting the wrong users. Or it could mean you are giving the user nothing to stay for.
If you need help creating SEO website content with call to actions; give us a call. Alternatively, we can complete an SEO Website Review on your website. In this we will recommend places to improve the SEO of your website.
Have you remembered call to actions in your website?