So, I suppose I need to start in the way of many addicts before me. My name is Hazel, and I am a sweetie addict. I have three favourite online sweet shops which I regularly order from. However, I am due to get married in April next year. My waistline is telling me that the sweet purchases have got to go. I was going through my emails and sadly unsubscribing to the three online sweet shops, when I was met with this great email from One Pound Sweets.
As the name hints towards, this is an online sweet shop, and they sell sweets for one £. However, as we all know from visits to the Pound Shop, as an example, not everything is £1. Their weekly email newsletter came through with a delicious selection of Halloween sweets and treats. With a heavy heart and a sad face, I scrolled to the bottom of the email. I clicked on the unsubscribe button.
This took me to a new page, and this is where I found this company had create a great email newsletter. I was greeted with a new page with a picture of a young child crying. Underneath in larger font I was asked “Are You Sure?”. This was followed by a warning that said I will miss out on special offers, new product news and so much more if I was to unsubscribe. This was followed by “but if you are sure, click the link below!”
Now, the crying child was a brilliant engagement tool. I suddenly felt bad for letting the child down. While feeling this was a bit like me, upset at the prospect of no more sweets. However, I clicked that button. What happened next made this great email newsletter even greater.
I clicked the link and was automatically taken to YouTube where the song “Never Gonna Give You Up” by Rick Astley played out of my speakers.
This is the kind of clever marketing I love. This was the reason that I had to share this great email newsletter from One Pound Sweets with you. It is also the reason, I went back and cancelled my unsubscribe, re-subscribing to One Pound Sweets online sweet shop.
How can you be clever to create a great email newsletter for your business?