When the Google spiders come and search your website to see how high your website should rank on search engines for your keywords they will be looking at the quality of the website content making sure it offers something to visitors to your website and is different to competitors.

We aren’t just talking about the website content being well written, with no keyword stuffing and not numerous spelling and grammar errors – instead we mean actually quality website content, not just how it is written but why it is written and what it is written about.

The key to ranking well on search engines for your chosen keywords is to offer something useful to visitors to your website that your competitors do not offer. When writing website content for your business you need to think about how you can add maximum value for the person searching for your keyword.

FAQ pages tackle this issue really well, this allows you space to help the user understand what your product or service is and how it works, why they need it, the problem it can solve for them and how much it will cost.

Basically, this page is answering all the questions you would want the answers to when shopping for something yourself. For each piece of website content you write for your business you should keep the following pointers in mind to ensure that you are writing high quality website content;

  • Target the key problems for your target audience and your ‘dream customer’
  • Try and think of all the questions your customers ask you and your staff, answer these in the website content to save time for everyone
  • Have a think about what your authoritative insight on the product is, beyond your product or service and those products or services that your competitors offer.
  • Use it as a chance to show off your industry knowledge to prove to visitors to your website that you an expert in your industry.

If you need a hand or some guidance on your website content or you’re not sure how to write high quality website content for your business then give our content writers a call – we are always happy to help!