When it comes to email newsletters the last thing you want it to spend ages to create a newsletter that never arrives with the receiver or is never even read! Just think about how much time you have spent designing the newsletter template and the hours you have spent choosing the right pictures for the newsletter and getting the content just read so the receiver will enjoy your email newsletter!
Imagine all those hours you spent designing the template, choosing the right images and creating the perfect newsletter content and the email doesn’t make the inbox of the reader as the spam filters stop it getting any further. So much so the reader doesn’t even know about it?
We have spoken to many business owners who have been in that exact situation and we know how frustrating it can be, so we have put together some top ways of getting your email newsletter in the inbox of the reader.
Firstly you need to make sure that you only send your email newsletter to people you know, something like a subscription form will help with this point perfectly. If people are subscribing to your newsletter then they will want to know what you have to say.
As per can-spam laws you must have an unsubscribe button on your email newsletter and this needs to be clearly seen and actually work, so people can unsubscribe from your email newsletter with ease. That said, your newsletter should be so amazing people don’t want to subscribe from it anyway.
If you can put additional comments on the subscription form ask people signing up to your email newsletter to add your email address to their email address book so it doesn’t accidently end up in the spam box.
When creating a title or subject for your email newsletter avoid using words like ‘free’ or ‘discount’ and avoid excessive pound signs as these just look spammy to both the spam bots and the reader of the email newsletter.