With so many different marketing options out there, it can be hard to know which the best marketing tool is for you. It’s important to note that it is not a ‘one size fits all’, because every business is different. In this blog post we would like to look at how you can generate a positive ROI from business blogging.
Marketing ROI (return on investment) is a very important success metric for many businesses. Keeping an eye on your return on investment for your marketing efforts will help you see what is working for your business. It will also show you what is not working and where money is potentially being wasted.
Hubspot research showed that 79% of companies with blogs on their business website generated a positive return on investment for all of their efforts.
Studies have shown that businesses and marketers who focus on business blogging will generate up to 13 times the impact of blogging on inbound return on investment. It is important that you prioritise blogging as this will make it more likely for your business to enjoy a positive return on investment.
As well as being able to generate a positive ROI from business blogging there are other benefits to business blogging. For example, the more pages on your website, the more pages that will be ranked. This means you can be found for more search on Google by your target audience.
Business blog posts also lead from one blog to another. They may link to service pages too. This helps create a wonderful customer journey and user experience for the visitor to your website. They are taken through your website and get to learn more about you as they go along. The more a person knows about you and your business, the more likely they are to buy from you.
We love blog posts because they give really easy content to share on our social media. By creating SEO content that is relevant throughout the year, it means it can be shared again and again in the future.
If you would like to generate a positive ROI from business blogging, but you haven’t got time to blog yourself – drop us a line!