An email newsletter is a great way of promoting your business to your contacts, customers and target audience. It will help you establish your brand to these contacts. The newsletter will also help you create a build a following for your brand too. Through your email newsletter you can keep your customers up to date with new business offerings, latest news and more.
The important thing to remember with a successful email newsletter is that the reader thinks they will benefit from it. This goes for subscribers too. People will only subscribe to your email newsletter if they think there is something in it for them. This could be a special offer or deal for subscribers only. It could be first-hand news, top tips or ideas that are only shared in the email newsletter for example. If people aren’t signed up to it or don’t read it, they know they will miss out. That’s one thing that makes an email newsletter successful.
So, now let’s look at the four parts of a successful email newsletter.
- Personalised
The email newsletter needs to be personalised. Whether this is with the readers name, or just content that is personal to them and their industry, it doesn’t matter. For example, our email marketing list is split up. We have a list for local businesses in which we share local news. We then have lists for electricians, a plumbers list and more. These email newsletters are personalised to that industry, so it is relevant to the reader.
- Strong Subject
Remember the subject line is the first thing the receiver will see. If they like the subject line they will read it straight away. If they think it looks too spammy, they might just click delete without opening it. Worse than that, they might hit unsubscribe and you’ll have lost them forever. Think carefully about your subject line. It needs to grab attention, but also grab attention for the right reasons. You don’t want to come across as click-bait!
- Links
Your email newsletter should work as a way of directing more traffic to your website. Make sure you give the reader lots of information, but direct them to a place where they can find out more. The reader will learn more about your business from the website. This will increase the chances of them wanting to buy from you too.
- Bite Sized
Imagine the email newsletter is being read on a phone. If you were to read it yourself, you wouldn’t want to be scrolling for ages. Instead you need to have a friendly layout that it’s engaging. Include bite-size content and snippets of blogs. Ensure that your email newsletter can be easily skim-read by your audience. If they want to know more, the buttons are there to take them to your website.
Need help creating a successful email newsletter for your business? Contact our team now.
