Every business wants to grow their social media reach. This can be done through paid ads, which can be costly. It is also possible to increase your social media reach organically, without the cost of paid ads. In this blog post we look at how you can focus your time and energy in the right places to increase your social media reach organically.
Many businesses presume that to have a good reach on social media, they need to be on all the social media platforms. This can include Facebook, Twitter, LinkedIn, YouTube, TikTok, Snap Chat, Pinterest, Instagram and everything in between. However, that actually isn’t the case. Plus, by being everywhere you can cause yourself a lot of unneeded stress. You’ll be spreading yourself too thinly as well.
In addition, your target audience might not be in these places. This is like going to a dark, empty room with nobody in it and shouting your marketing message. It won’t work. Instead, you have to think about where your audience are and focus your time and energy in those places. It might sound tricky as a way to increase your social media reach organically. But it will be easier than you think.
Below we share some quick ways to help you decide which social media platform is best for you and your business. This will enable you to focus in all the right places to increase your social media reach organically, and successfully.
Send your target audience and existing clients a message. This should include a poll or a survey so they can tell you where they spend their time online. It will tell you the favourite social media platform of the majority. You could also ask where they found you the first time. In turn, this will help you see where you attracted your new customers from. You could also ask which platforms they dislike or never use. This will tell you more about your target audience and their likes / dislikes.
If you have a blog, make sure you have share buttons on it. Watch which share buttons are pressed and which social media platforms your content is shared to. This will help you see which platforms your audience use. Then take a look at what traffic comes to your website from these places. This will show you if you have an active following on these platforms too. Watch the numbers on your website to see which social media platforms could work for your focus.
Be cheeky and spy on your competition. They won’t have the same customers as you, but they will have the same target audience. Look at the social media platforms they are promoting on their website. Check out their social media platforms too to see what they are saying and the engagement they are getting to these posts. Could it be worth investing your time and energy on those social media platforms?
Need help with your social media management? Call our team of social media marketers in Peterborough. We will happily talk through your business and help you find the best social media platforms for your business.