Here at Creative Content Company, we talk about blogging a lot. We often talk about blogging as an extra thing to do for your business. However, you can also extend your existing marketing tools with blogging for your business. The main goal of blogging is marketing a business. In this blog post we look at how blogging benefits your business. We also discuss how you can extend existing marketing tools for your business with blogging.
Through blog posts you can spread the word of your business, your services or your products. This is why the main activity of blogging is marketing. You may be wondering the impact of your bottom line if you were to extend your existing marketing tools with blogging. We have collated some research from 2021 for you.
For example, Oberlo found that businesses producing 16 or more blog posts a month will experience 3.5 times more traffic than websites that post fewer than four blog posts. Imagine what 3.5 times more traffic could do for your business? What’s your current conversion rate on visitors to your website. How many more conversions could you gain for your business by blogging more?
Oberlo also found that 86% of content marketers use blogs as part of their marketing strategy. Clearly these content marketers must see that it is working, or they wouldn’t do it. In fact, further research from Oberlo shows that 8 out of 10 marketers publish blog posts to reach their marketing goals. Their research also went on to show that 55% of marketers gained new customers directly from business blogging.
However, it isn’t just Oberlo with some incredible stats about how you can extend existing marketing tools for blogging. For example, Statista found that 55% of B2B marketers think of blogs and articles as the most successful content type for moving possible clients through the sales funnel.
In addition to this, Optinmonster found that blogs are rates as the 5th most trusted source for online information. This is in terms of accuracy. If you want to be trusted by your audience, then maybe blogging could help with goal?
Taxoo completed some research that found 37% of marketers believe blogging is the most essential type of content marketing. Finally, GrowthBadger completed some research that found 55% of marketers believe blogging is the most critical inbound marketing channel for a business.
Still not sure how you can extend existing marketing tools with blogging? Call our online marketing team. We will happily discuss your business and goals over a coffee.