When it comes to good management of your Facebook business page, there are two sayings that you need to remember. In a recent blog post we mentioned the saying; you can’t please everyone all of the time. The other saying you need to remember when it comes to encouraging an audience for your Facebook business page is that if you don’t ask, you don’t get.
To encourage comments, you need to ask questions. When questions are asked, your audience will comment. As comments are left, your post will stay in the newsfeed of your target audience. They will also stay in the feed of their friends. It will stay in their connections feeds too.
Instead of showing off two of your latest products in different colours, share them with a question. Something like which colour looks best, which would you prefer or similar. This is a really effective way to encourage an audience for your Facebook business page.
The Facebook algorithms love comments. This means that your posts will get more visibility. In turn, this gives your brand more visibility to your audience and connections of your audience too. Your posts can and will be seen by those that comment, those that are fans of the page and haven’t commented and friends of those that have commented.
However, when it comes to encouraging comments for your Facebook page, it isn’t all about asking questions. You need to respond to those that have commented too. You audience that are commenting want to be rewarded for their engagement. They want to see a reply from you. This shows them you are real. It gives them something to respond to too. In turn, this keeps your social media postings active for longer. This means that more people will see your posts, business and branding.
One of the key things to remember when building an audience for your Facebook business page is that engagement builds a community. It shouldn’t be a one-way conversation as that isn’t what ‘social’ media is about. Social media should be social, that’s how it works and that is how you will get results.
Encouraging comments from your Facebook business page will help you build trust and relationships with your audience. Relationships and trust are everything when it comes to business. If you need help finding ways to go about encouraging comments on your Facebook business page, call our team. We offer social media posting for just £50 a month. This gets you 3 posts a week.
