Email marketing and email newsletters can be an incredibly effective and relatively cost-effective major player in the realms of digital media and online marketing. Email newsletters give you a way to reach out to potential customers, new customers and returning customers. The only issue with email newsletters is that there are so many spam and junk emails out there these days.
If your email newsletter doesn’t grab the attention of the reader quickly they’ll move on, with all the spam and junk mail out there your email newsletter could get overlooked – but following these top tips on email newsletter design will help you ensure your newsletter is not overlooked.
Do consider the user when creating email newsletters; it’s likely they will read the email newsletter on their phone so they may be in the middle of something else such as running errands, on the school run, waiting for the kettle to boil, etc. It is hard for them to give you their full attention so keep it brief and to the point.
You have only a few seconds to grab their attention and communicate your message before the reader clicks onto their next email, clicks delete or even clicks to unsubscribe so streamline your design to focus on what’s important.
When designing a background for your newsletter, make sure it’s not busy. Putting your content on a background of one colour or a repeat of one simple image will be a far more effective design for your newsletter.
Try and come up with a subject line that is attention grabbing and makes the client desperate to read the newsletter and the content. An attention-grabbing subject line for a newsletter will make a huge difference to the opening rate of the newsletter and can essentially make or break an email marketing campaign.
When choosing the email address that the email newsletter will be sent from use a reputable email name, such as your own or the name of your company as this will ensure that the spam filters don’t stop the email newsletter getting through.
If you need help, advice or guidance with your email newsletter then give us a call, we are always happy to help.