The question of if new, small or start-up businesses need a blog is something we are often asked, so we thought we would answer it in this blog post to help those running new businesses to understand if their website needs a blog post;
The tricky thing with blog posts is that they don’t generate revenue directly and it can take a while to see any results from the business blog posts that you write for your business which is why some businesses decide that blog posts are just not worth it; plus it can take a lot of time to do it yourself or cost a lot of money to get someone to do it for you.
But there are some reasons that a blog can be really beneficial to start-up, small and new businesses and we have put some of these reasons below for you;
- A blog on your website with regular blog posts and updates is a cost effective way of promoting your company, brand and voice while allowing you to control your online presence.
- Through blogging for your business you can position your company as an authority, innovator or even an expert in the industry through informative, engaging blog posts and sharing latest news and updates with your thoughts on industry changes.
- By executing a well thought out content marketing strategy via your blog on a company website you can able to consistently drive traffic and visitors to your website which will help you create leads, grow customers and generate revenue for your business.
If you would like to start blogging for your business but you are not sure where to start why not contact us about blog training where we can sit with you, teach you the basics of blogging and even brainstorm with you so you can come up with some great blog post ideas for your own business?
Alternatively we offer blog post ideas where we can provide you with a list of 25 possible blog post titles and topics that are personalised to your business?