Do You Know The Real Power Of Content Marketing For Your Small Business?

Here at Creative Content Company, we are a content marketing company. We create content to help small businesses achieve more online. As a business, we have always known that content marketing is extremely powerful for small businesses. We have seen this in our own results and the results of the clients we have worked with too. But do you know the real power of content marketing for your small business? That’s what we look at in this blog post.

Research shows that content marketing, on average, costs 62% less than traditional marketing. You might already be getting excited but wait. Content marketing also generates around 3 times as many leads as traditional marketing. This is according to research by DemandMetric.

Still not sure if content marketing is for you and your small business? How about this research from HubSpot. It shows that 70% of marketers are actively investing in content marketing. Surely 7 in every 10 marketers can’t be wrong.

eMarketer has completed some research on content marketing for small businesses too. They found that 60% of content marketers are creating at least one piece of new content every day. If it didn’t work, why would 6 in every 10 marketers spend time and money creating this content?

Research by WordPress found that blog posts are among the most shared content online. Remember, the more your content is shared, the more people it is seen by? The research by WordPress showed that blog posts receive around 94% more views on average than other types of content.

It is also reported, this time by ABG Essentials, that content marketing rakes in conversion rates up to around 6 times higher than other methods. So, that paid ad on Facebook that worked really well for you and got hundreds of sales. If blogs get around 6 times more conversions, what could that look like for your business?

Need help unleashing the power of content marketing for your small business? Call our content marketers in Peterborough and we can share ways that we can help you and your small business achieve more online.