2019 is well and truly upon us, so we have taken this chance to look back on the digital marketing trends of small businesses in 2018 and to look at the digital marketing trends for small businesses in 2019. We do this to help ourselves in our own business, but to also help other small business owners see where they need to be going and what they need to be doing in the year ahead – so we shared it in this blog post!
By following these marketing trends you will be able to keep abreast of the tools you need to grow your business. Make 2019 the best year yet for your business.
A quick 10 second video is great for your business because it puts a ‘real person’ to the business. They are also quick and snappy to grab the attention of someone scrolling through social media, or a website. What can you do a video about?
Think about those people on social media platforms that influence and inspire you. Chances are that they are influencing and inspiring others. Start to build a relationship with these people, over time your relationship will grow and as they engage with you, their followers will too.
Grab the LinkedIn Live, Periscope and Facebook Live opportunities to chat to your audience in the here and now. This is a great way to engage with your audience, to tell them what is new, for them to ask questions and to add personality to your business.
Deals and Promotions
Buyers love bargains, especially online deals and promotions. Think about the deals and promotions you can offer and plan them out for the year ahead. Think about times when certain products or services are popular and plan deals and promotions around these.
Do everything you can to create a personalised customer experience for every user of your website or buyer of your service or product. Personalised experiences are what will really work for your target audience in 2019 as it is what consumers are crying out for.
If you’d like help following these small business digital marketing trends then why not contact us. We can manage your marketing for you, or offer training to improve your current digital marketing.