By now I think everyone has had their Linkedin profiles updated to the new version and while it is taking a while to get used to for many of us it is pretty split between the lovers and haters. Linkedin has become like Marmite; you either love it or you hate it.
But whether you are a Linkedin fan or not, it really can help increase your brand awareness and online presence to help you gain new contacts and direct more traffic to your website. These results were recently reported through some major social media research;
Every day over 25 million Linkedin profiles are viewed, by having a profile on Linkedin, you could be one of these Linkedin profiles that are viewed. Add a photo onto your article, post or update and you will quickly increase the views of your update and profile of Linkedin by 11 times.
You might feel that Linkedin is just like any other social media platform and therefore just there for fun but this is not entirely the case when it comes to Linkedin. In fact one of three professionals on our planet is on Linkedin; Linkedin really is a place for professionals and a place where business conversations take place.
You may feel it is all recruiters on Linkedin but actually only one in twenty profiles are recruiters, they are just more active than other users so it seems like there are more of them.
Personally we feel that personal profile pages work better for engagement that company pages on Linkedin, but if you are looking for guidance on how to have an active and engaged following on your Linkedin company page then have a look at Mashable who have the most engaged following out of all the pages on Linkedin.
Having a Linkedin profile really is a great way to get conversations started too, around 200 conversations take place on Linkedin every minute when it comes to groups – take the time to find some Linkedin groups that are suited to you, your business or your industry.
If you are struggling to get the most out of Linkedin for your business then why not give us a call? We offer social media management so we can update your Linkedin profile regularly for you, or we can offer social media training to show you and / or your team how you can get the most out of Linkedin.