Could Newsletters Work For Your Business?

Have you been wondering if newsletters could work for your business? That’s what we look at in this blog post. We talk about how we use newsletters and what you need to think about to ensure that newsletters work for your business.

I have been running my own online marketing company since 2013. I believe that newsletters have held appeal since then and continue to. However, it is dependent on your audience. Do your audience want to hear from you, and what do they want to hear?

My target audience are small to medium and start-up businesses. So, a newsletter with an update about my business, guidance, advice and special offers helps. I also include local events so they can grow their business through networking. There are also social media post ideas that can be used in the following month. This is ‘real content’ that the reader can use. If you are sending newsletters for your business, then it needs to be worthy of their time.

It’s hard to know what makes a newsletter read worthy. Once again, this tends to come down to your audience. But, like a lot of marketing, it is trial and error. Try different styles of newsletters and check your analytics. Which newsletters get read more? What works and what doesn’t work?

Think about the layout of your newsletter. If it is being read on a phone, you need to think how long the reader will be scrolling for. Try and layout the newsletter so it can be read easily and skimmed through so people can find what they need. Keeping the same layout month after month, once you have got it right, is highly recommended. People will know where to look and what they are looking for.

There are so many different newsletter platforms out there. We use Mailchimp and always have done. We used it is 2013 and liked the way it worked. As the saying goes, “if it ain’t broke, don’t fix it”. Mailchimp can be costly, but it works for us, and we know how to make it work for our target audience.

Need help creating newsletters that work for your business? Call our newsletter content creators to help you now.