The research looked at how many companies hire content writing experts. It also looked at how much content is looked out before a client enquires about a purchase. The research looked at the effect of visual content on marketers and if content marketing really gets more leads for businesses through their websites.
Did you know that 42% of companies have hired a designated, professional and experienced content writer to create content for their business? Here at Creative Content Company we have definitely see a growth in interest for this. We write many articles and blogs direct for companies for their own websites. We also write content and blog posts for our clients that are web designers or marketing agencies, on behalf of their clients.
It is reported that 47% of buyers from a business will view 3-5 pieces of content before engaging with a sales rep. This is just one of the reasons that we recommend weekly blog posts, as opposed to monthly blog posts. If you have a monthly blog post it would take 3-5 months to get that much content for your potential client. However if you have weekly blog posts it will take just a month and half for example.
Whenever we start working with clients on their blogging we will always recommend that they have 3-4 blog posts on the blog page to start. This makes the page look active, but it also gives the reader somewhere to go next, more blog posts to read.
Research shows that content marketing gets three times more leads than paid search advertising. This is a massive deal because once a blog post is written it is there for good, adding to the SEO value of your website. Whereas paid search advertising only lasts as long as your budget.
Visual content is also on the rise and is something we have been doing for ourselves too; check out our YouTube channel to see what we have been up to. Research shows that 45% of B2C marketers believe visual content is their most important type of content. Why not consider how you can bring visual content into your content marketing strategy?
We hope you have seen some states of interest and they have made you want to create a content marketing strategy for your business. Why not call our team of content writers to hear about what we can do for you?