If you are looking for a quick win with content marketing for your business, then you might want to consider giving stuff away for free. Everyone likes free stuff, but even more so if it offers value and is useful. So, if you want to give away free stuff to boost the content marketing for your business, what free stuff could you give away? There are two main options. You can give away your knowledge for free, or you could run a competition to give something away for free.
How You Can Give Away Your Knowledge For Free:
Why not write a blog post, conduct a Podcast interview or have some video content of you sharing your knowledge. If you are guest speaking somewhere, you can record that and pop it on your socials too. Your knowledge is something a lot of your clients will want, so why not share it with them for free? This way you can build up trust and a relationship. You will be able to portray yourself as an industry expert so people know that they can come to you.
Yiu don’t need to give all your knowledge away for free, especially if you sell a service and this is what people pay for. But you can give away enough to help your target audience and show them that you know what you are talking about. Tell your audience something that will help them. Share your knowledge for free and they will still pay for that little something extra.
How You Can Give Away Stuff For Free:
If your business is product orientated, why not run a competition to give away your products for free. This could be a great way of promoting a new range of products or seasonal products for example. Think about your most popular products or products you do that are better than your competitors.
A like and share competition is a great way of getting more people to see your business, brand and products. The people that like your products are likely to have friends and contacts that like your products. This means as they like and share your competition, their friends and family will see the products. Chances are they will like and share it to win the competition too. This will mean your business, brand and products are seen in more and more newsfeeds, of your potential customers and target audience.
Want help with content marketing success for your business? Call our content marketers in Peterborough now to see how we can help you.
