PageVisitors to your website will go to the about us page to find out more about you and your business, this is where they can see pictures of you and your team, details about who you all are and what you do, find out your background in the industry and basically get to know your company as real people, not as a computer or robot.
If you want to establish yourself as a company to go to in your industry then add helpful things to your website. This could be helpful industry links, blog posts with top tips, surveys and survey results to share with readers and white papers.
Show visitors to your website how great you are; share your client’s testimonials on your website. Ideally each testimonial will be a few lines and it will explain what you have done to save them money, how your service helped or what you have done to improve something. Ask existing clients for testimonials and offer links back to their website to encourage them.
Call To Action
Ensure that every page on your website has a call to action; ideally this is a button that encourages the visitor to do something. This could be signing up to a newsletter, completing a contact form, purchasing a product or such like. It’s great to have a few lines at the end of each page with a written in Call to Action too.If you are looking to create a new website or you are struggling to make changes on your existing website have a chat with Geek Designs. This is a web design company in Peterborough that I work very closely with and I highly recommend them. I find that they often come in cheaper than clients expect too.
Here at Creative Content Company we don’t do website design and we don’t do SEO, we offer content creation to make websites better and to make them more SEO friendly. In this article we have put together some top tips for various content, articles and pages that will make your website better for you, better for visitors to your website and better for search engines like Google.