As a start-up business there is a lot to consider when it comes to marketing your business. If you do not have a high street presence, then digital marketing is essential. However, just because something is essential, it doesn’t mean that it is affordable! Can you afford digital marketing for your business?
There will be some digital marketing things that you can do for yourself until there is enough money to outsource your digital marketing. For example, you could post on your social media pages and manage your social media presence. Then, as business picks up you can outsource your social media management.
That said; there are some digital marketing things that you should not do yourself, even if it means saving money. For example, if you have no web design experience, do not design your own website. There are great programs out there that make designing your own website easier, but these still may not give the best first impression of your business. Instead a self-made website could be detrimental to your start up digital marketing.
We work with an awesome (and affordable) web designer in Peterborough that can offer excellent quality websites within your budget. He also offers payment plans so you don’t need to have all the money upfront. This is a massive benefit for a start-up business.
Blog posts are a great way of getting your brand out there and boosting your SEO. They also give you some good quality content to share on your business social media pages. If you are a good writer then you can do the blogs yourself.
As a rule you are looking at 300-600 words a blog post. Choose one keyword (something you want to be found for) per blog post and use it 2-5 times per blog post. Keep sentences below 20 words and paragraphs around 3 to 5 lines. This will help create good quality blog posts that are SEO friendly.
It may also be worth dropping us a line to see if you can afford digital marketing. Make sure you quote this blog post. We offer low cost start up digital marketing services to start up businesses in the local area so they can afford digital marketing.
We were a start up business once and we know how tough it can be.