In this article I will talk about ‘caching’ this word will usually be found in a sentence in the form of ‘When your site gets cached’ or ‘we are waiting for Google to cache your site’. I have put it into really simple terms as I know first-hand just how hard SEO can be to get your head around!
Google caches every site in the World Wide Web; it is done via little ‘Google Spiders’ who search your site. The spiders literally take a photo of your site and keep it in their memory, when the site is next visited / cached they take another photo to see if your site has been updated. The more regularly your site is updated the better your site will look to Google and the more often Google will come back to visit / cache your site again – these regular updates can be in the form of blog updates for example.
When your site is cached Google will also look through your content, your meta-titles, meta-tags and such like to see what keywords you are working towards and then Google will rank you subsequent to the keywords they think you are working on.
For example, if you work in dining room tables and the page is titled ‘dining room tables’ and your content includes ‘Dining Room Tables’ a few times then Google will rank you for this, so when people put ‘Dining Room Tables’ into the search engine you will come up for this (somewhere).
That is basically what ‘cached’ means, Google spiders checking up on your site. Sites like the BBC that get updated with fresh content every few seconds will get cached numerous times each day and a site like mine (this one) and many others will get cached every 7 – 12 days on average, if you continue to update it regularly.
Sometimes it is a good idea to use the skills of a blog writer to keep your blog updated for you, so the Google Spiders can be kept happy while you get on with running your business!