Are you using LinkedIn articles? Do you think you should be? Research shows that LinkedIn has more than 900 million users. It is reportedly 277% more effective at generating leads than Facebook and X (formerly known as Twitter). It’s also worth nothing that B2B marketers find that 80% of their social media leads coming through LinkedIn too.
However, despite all these great stats, only three million LinkedIn users create and share original content on this platform on a weekly basis. This means that there is a perfect opportunity for those using LinkedIn to really benefit from LinkedIn articles. It’s an extremely powerful feature and is completely free of charge.
The biggest difference between a LinkedIn post and a LinkedIn article is the character limit. In a standard LinkedIn post you have a character limit of 700. However, in an article on the platform your character limit is 100,000. This is where you can publish incredible long-form content for your audience to see.
There are lots of reasons that you and your business should be using LinkedIn articles. For example, they increased your visibility online. LinkedIn articles will appear within searches on Google as well as LinkedIn. Longer content takes longer to read too. This means that readers spend longer on your content and profile. In turn, this means the ranking of your content will improve because people spend longer on your profile.
You don’t need to create brand new content or reinvent the wheel when it comes to articles on this platform. Instead, you can just repurpose existing content and give it a new lease of life. As long as the content is relevant, it can be used on LinkedIn. It is likely it will show up in Google searches where it has not before. In turn, this will result in more exposure for your brand and more potential leads too.
LinkedIn is all about the personal brand. People want to connect with you, a real person, not a random business. Articles on this platform can help you boost your personal brand. Through the consistent publishing of high-quality, long form content on LinkedIn you will boost your personal reputation and build stronger relationships for your business.
Uploading articles on this social media platform will help you boost engagement with your target audience too.
Need help repurposing your content for LinkedIn, or creating long-form content for the platform? Call our LinkedIn specialists now. We will be only too happy to help your business achieve more on LinkedIn.
