Internal linking is a really good tactic when it comes to boosting the SEO of your website. However, it is also a very underused tactic. This amazes us here at Creative Content Company. That’s because internal linking for SEO is so easy. It not only benefits SEO, but it helps the visitor to your website too. Why wouldn’t you want to help your potential customer?
In this blog post we look at what internal linking is and why it is so important for SEO.
What Is Internal Linking?
Internal Linking is linking one page on your website to another. These internal links are used to add context to what is being read. They offer a place where the reader can find out more about that word or phrase. This makes them really effective for targeting the keywords you want your business to be found for.
Each internal link is seen as a ‘thumbs up’, ‘seal of approval’ or ‘vote’ for the keyword and the page of content. This is how Google and other search engines see it. In turn, this is how internal linking will boost the SEO ranking of your website.
Why Is Internal Linking Important For Usability And SEO?
Internal links provide value to those visiting your website. This is enjoyed by your visitor as it helps them navigate around your website. In turn, this is seen by Google and that’s where your SEO ranking can be improved.
You can use your keywords as the internal link. This will act as a signal to Google and help your page rank for that chosen keyword. Naturally linking your pages internally will help to boost your keyword ranking. It will also give visitors to your website more value. This will help to aid your conversions and boost sales for your business.
Need help creating website content that is ideal for internal linking? Maybe you want someone to go through your website and create internal links? Call our SEO content writers now. We will help you in any way we can, to internally link your pages and help you get higher on search engines.