One of the most common mistakes small businesses make when it comes to their digital marketing campaign is choosing the wrong keywords. When you first start your business, you’re excited to get going. This is why small mistakes like this can happen. But don’t despair!
Sometimes it’s best to go back to basics and check you have everything in order. By reading this blog that is exactly what you are doing. If you can do the basics right, you can get pretty far. This is especially the case when it comes to keywords if you’re looking to boost local rankings.
Are You Choosing The Wrong Keywords?
If you want to rank locally for your small business offerings, you need to make sure your website is ranking for the right keywords. There is no point trying to rank for keywords that are too generic or broad. It will make your SEO harder, and it won’t be of use to your business either.
The perfect example for this is electrician. Instead of trying to rank for electrician, why not try and rank for electrician in Peterborough, electrician in Huntingdon or electrician in Cambridge. The benefit is that you will have less local competition for these keywords, so your SEO is easier.
It also means you can get work where you want it. If you live in Peterborough, you can get work in Peterborough, instead of getting work in Long Sutton, Ely and St Ives. This means you can work less hours and still earn the same money. Alternatively, you can get more work down locally, in the same time, so earn more money.
By choosing the wrong keywords you are making your SEO harder and more expensive. You are also getting leads that aren’t relevant. Turning your keywords into long-tail keywords that are more relevant to your business will help you target local areas easier. You’ll get relevant leads for your business too.
Even if you’re not a local business and want to sell nationwide, think about those long-tail keywords. Choose longtail keywords that are targeted to your audience. These will help you get to the top of Google much quicker than other broad terms.