We are often asked by our clients if newsletters are an effective way to grow a business. When done currently, they are an excellent way to accelerate your business growth. However, only when done correctly. If done wrong, you can end up giving your business a bad name and turning potential customers away from your business and brand.
Newsletters can be an effective way to grow your business if you may a habit of sending regular updates that add value to the reader. This will help you reap some brilliant benefits for your business. The key is to add value. This will then help your target audience build trust in your brand. In turn, you will improve your reputation and become a thought-leader in your industry. A well-created newsletter can help improve the chances of your business being front of mind when the reader needs your business in the future.
Email newsletters from your business build trust with your audience. It shows your target audience that you understand them and their needs. In turn, this will make them happier to do business with you, time and time again. This is how email newsletters can be an effective way to grow your business.
Over the years email newsletters and effective email marketing has become more and more popular. This can be seen by the research from Content Marketing Institute. They found that 31% of B2B marketers say that sending email newsletters is the best way to nurture leads.
To back up the importance of newsletters Statista did some research too. Their research found that nearly half (49%) of all consumers are happy to receive promotional emails from brands they love on a weekly basis.
Still not sure that emails are an effective way to grow your business. Then maybe the research from Litmus will be interesting food for thought. They found that for every £1 spent on email marketing, you will get an average return of £36. This is more than any other marketing or advertising channel.
Another benefit of email newsletters for business growth, that is often overlooked, is that you have complete control. As long as you keep your subscribers engaged and happy, you won’t suddenly lose access to them, like you could on social media for example. The subscribers have signed up to your newsletters and they want the value from the newsletters that you offer them.
Need help creating an effective email newsletter to grow your business? Contact our newsletter content creation team now. We can create a design on Canva or Mailchimp for you, for a one-off fee. In addition, we can create the content for an existing or brand-new newsletter o a monthly or quarterly basis.
