We are often asked by business owners is newsletters are an effective tool for growing a business. We believe that they are. However, this is only the case when they are done correctly. When laid out in the right way and sent to the right people a newsletter can really accelerate the growth of a business. This is especially the case when you include the content that is adds value to your audience.
When you make a habit of sending your subscribers useful content that they want, this will build relationships with your audience. By sending them news that is relevant to them, you’ll show your audience you care. Including tips that will help with their pain points and discounts they want – will show them this too. This is how you can make newsletters an effective tool for growing your business.
If you use your newsletter to add genuine value to the audience, you will see how newsletters can be an effective tool for growing your business. You will build more and more trust for your business with every newsletter. Your reputation as a company that cares will increase to. In addition, you will be showing your business as an industry leader and thought leader too. Your newsletters will help keep your business at the forefront of the minds of your audience as well. This means when they need what your business offers, it is you they will come to.
We create newsletters for our clients and their audience, but we also send out our own monthly newsletters too. This wouldn’t be a marketing service we offer or complete ourselves if it didn’t work. But you don’t need to take our word for it that newsletters are an effective tool for growing your business. We have come across the following research that shows just how effective newsletters can be at helping to grow your business.
Litmus found that for every dollar spend on email marketing, the return for businesses is an average of $36. This is reported to be a higher return than any other marketing channel for many businesses. The Content Marketing Institute found that 31% of B2B marketers said sending newsletters was the best way for them to nurture new leads.
Need help creating newsletters for your business? Contact our newsletter creation team to find out more.