Here at the Creative Content Company, we always say that social media is there to drive traffic to your website. You can share content on your social media pages. However, there will always be more content on your website. Your website is where your audience can find out more about you and your business. This is where the conversion from visitor to client is more likely.
This is why, in this blog post we look at how adding links to social media can drive traffic to your website. This will help boost visitors to your website, improve your SEO ranking and increase sales for your business.
Every social media post has the ability of being turned into an opportunity to drive traffic. If a reader likes the social media post they are reading, they will want to click the link to read more. Ending your social media posts with a call to action will encourage that click through. All you need to do is get used to adding links to social media to drive traffic to your website.
This is done in different ways on different social media platforms. For example, on YouTube you can add links to the description of your video or in the captions. You could also have a pop up during your video or as the video ends.
Adding links to your posts on Twitter will automatically create a link preview. This will include one of multiple images from the link, along with a brief of the link. The image will attract the reader to want to know more. However, you still need to make sure that you include a call to action. This will increase the chance of the reading clicking the link and going through to your website.
When it comes to LinkedIn you can put the link directly in the caption. Just like Twitter, this will automatically generate a link preview from the caption. It is possible to delete the link from the caption if you would to. Some people do this as it makes the posts look more aesthetically pleasing. However, it makes no difference to SEO or to the traffic for your website.
Facebook is exactly that same as LinkedIn. You put the link in, and a link preview will automatically be created. It will use the image of the link and a short text to explain what the link is too. If you use Facebook stories, you can include links in these too.
Want to know more about adding links to social media to drive traffic to your website? Call our team of social media creators in Peterborough now. We can offer social media training or complete your social media posting for you.